Our anniversary stands for many years together and your trust.
Since our founding in Nuremberg in 1986 by Ralf-Henrik Fuchs, it has been FOX'S's heartfelt mission to understand and respect the needs of our customers, rather than blindly following the latest trends. This philosophy has guided us to this day and forms the core of our company. Our focus is on creating unique women's fashion with timeless design. We place particular emphasis on high quality and the use of natural materials. With great attention to detail, we want to make every woman's beauty shine and emphasize her individual style, regardless of her age. At FOX'S, it's not just about fashion, but about encouraging women to live their unique look.
40 Years of FOX'S
This year, we are celebrating a very special anniversary.
As a thank you, we are giving away 4 × €100 vouchers for the FOX'S online shop to all newsletter subscribers.
The vouchers are valid for one year and can be redeemed for the entire product range.
Sign up and you will automatically be entered into the prize draw.*
*Terms and Conditions – Anniversary Raffle
By signing up for the newsletter, you automatically participate in the anniversary raffle. Winners will be drawn at the end of April. Winners will be notified by email. Participation is free of charge and not dependent on a purchase. Multiple winnings are excluded; each participant can only win once. Cash payment of the vouchers is not possible. The general terms and conditions of the online shop apply. By signing up, you agree to receive the newsletter and marketing emails. You can unsubscribe at any time.
Fashion since 1986
For four decades, FOX'S has stood for enduring fashion. For clothing that accompanies women – through changes, through life stages, through everyday life and special moments.
What began in 1986 with a clear idea has grown over the years: experience, a feel for fit, and the aspiration to create fashion responsibly. Not loud. Not fleeting. But reliable, timeless, and close to the women who wear it.
40 years of FOX'S – carried by trust and the feeling of being well-dressed.
Grown over time
Fashion is never static. It changes – just like life itself. FOX’S has always seen this change as an opportunity: to listen, to think ahead, and to evolve carefully.
Trends came and went, but the standard remained the same: cuts that flatter. Materials that feel good. Designs that don't need to explain why they're right.
Over the years, FOX’S has grown with its customers – attentively, respectfully, and with a clear eye for what truly matters. This created a signature style that doesn't merely follow trends, but endures.
Roots that bear fruit
The early years were characterized by craftsmanship, closeness, and a keen sense for materials. Fits were developed, tested, and continuously refined.
This meticulousness laid the foundation for what still defines FOX’S today: reliability, experience, and a deep connection to the product.
Style arises from responsibility
At FOX'S, responsibility has never been a buzzword but rather part of their ethos. Conscious material selection, durable quality, and a respectful approach to resources characterize the company's path.
Fashion is thoughtfully designed – for a long life in the wardrobe. For favorite pieces that endure and can always be re-combined.
The Woman at the Center
At the heart of every collection is the woman who wears it. With her personality, her experience, and her own style.
FOX’S designs fashion for real women – not for ideals. Cuts should support, materials should drape, colors should provide calm. Clothing should accompany, not change.
FOX'S-FASHION 2026
For 40 years, FOX'S has stood for timeless fashion, clean lines, and tangible quality. For a calm aesthetic that works independently of trends. Each collection builds on what has grown over decades: experience, trust, and a clear understanding of fit and style.
Subscribe to our newsletter and join us throughout our anniversary year. Look forward to special moments, small gifts, and selected promotions – exclusively for our subscribers.
The story continues
40 years is a moment to pause – and to move forward.
With respect for the past and openness to the new, FOX'S looks ahead. Together with the women who have accompanied the brand for years and given it their trust.
The story continues – quietly, clearly and with attitude.
People who shaped Fox’s
Simone Brehm
For many years, Simone Brehm has shaped Fox's signature style with a refined sense of aesthetics and great dedication. Her eye for quality, her love for feminine silhouettes, and her flair for details lend each collection a special, timeless elegance.
Lisa Zech-Ittner
With strategic foresight and a keen sense for the market and brand, Lisa Zech-Ittner shapes the further development of Fox's. Her understanding of style, target group, and quality combines entrepreneurial thinking with a clear, contemporary signature.
FOX'S Living – Function meets design
Welcome to the world of FOX'S Living! With our lovingly designed decorative cushions and throws, you can transform your living space into a haven of well-being. Soft colors, pleasant fabrics, and harmonious details create an inviting atmosphere and encourage relaxation.
FOX'S Anniversary – 40 Years of Women's Fashion, Trust, and Style
40 years of FOX’S represent four decades full of ideas, encounters, and style stories. What began as a small, tradition-conscious company in Nuremberg in 1986 is now a women's fashion brand that accompanies women with a great sense of design, quality, and fit. From the very beginning, one thing was clear to us: fashion should not only look good but also feel good. That's why we have always relied on high-quality materials, well-thought-out cuts, and collections that enrich your everyday life and emphasize your personal style.
▶︎ Find your favorite fashion now in the FOX’S online shop!
Four Decades of Trust
The FOX’S Anniversary primarily means one thing to us: 40 years of connection with our customers. Many women have been with us since the very first days, and it is precisely this loyalty that makes our anniversary so special.
What has distinguished our fashion from the beginning:
• a fine sense for fits and high-quality materials
• carefully designed collections in small quantities
• conscious material selection and short transport routes
• Designs that emphasize personality instead of chasing trends
• Fashion that can be worn across seasons
Especially in women's fashion, trust is crucial. You want to find clothes that not only look good on you but also feel right. Clothes that fit, flatter, and simply make you feel good. That's exactly what we have been working on with great passion for over four decades.
The Early Years – Craftsmanship, Passion, and Style
In the early days of our company, everything was much more personal, direct, and defined by a true spirit of craftsmanship. However, from the beginning, it was important to us to consciously design fashion and develop a feeling for quality. Our first years were characterized by close proximity to our customers and pure passion for fabrics, cuts, and details. It quickly became clear: women don't just want clothes; they want pieces that suit them and emphasize their personality. This understanding still shapes everything we create today.
In the Course of Time – The Standard Remains
Fashion is always in motion; every season brings exciting colors, new materials, and surprising silhouettes. But one thing remains constant at FOX’S: our commitment to quality, comfort, and timeless style. With us, you discover trends that inspire without being short-lived. This is how garments are created that you can style again and again and that will bring you joy far beyond one season.
Our collections stand for:
• timeless cuts with modern accents
• high-quality fabrics with a pleasant feel
• versatile combination options
• favorite pieces for everyday life, work, and special moments
Fashion with Responsibility
With each year, our awareness of how fashion is created and what traces it leaves in the environment grows. That's why today we focus even more on sustainable materials and long-lasting quality. For us, true style means taking responsibility without compromise.
This includes:
• durable fabrics and high-quality craftsmanship
• conscious material selection
• collections not geared towards fast consumption
• environmentally conscious transport
FOX’S Focus: The Woman's Personality
For us, it's not all about trends, but about the woman who lives our fashion. Every customer brings her own style, her personality, and her story, and that's what makes fashion so exciting for us. Our designs don't want to change you, but to give you the perfect framework: for everyday life, work, special occasions, or simply relaxed moments. Fashion that gives self-confidence, enhances charisma, and makes your unique personal style visible.
Discover Our Current Collections
Discover with us not only trendy women's fashion but also original ideas for a stylish home. Our fashion and home collection combines design, aesthetics, and everyday life in a style that flows through your entire life.
The New Spring/Summer Collection
For the FOX’S anniversary, we present a particularly inspiring Spring/Summer collection full of colors,
light fabrics, and versatile favorite pieces. Look forward to feminine fashion that will accompany you through the warm season:
• Pants that impress with comfortable fits and modern cuts
• Blouses that perfectly combine lightness and elegance
• Dresses that inspire both in everyday life and on special occasions
• Skirts that can be combined in many ways
• Dress jackets that add a stylish touch to any outfit
▶︎ Discover now
the new FOX’S collection!
New for the Anniversary: Our Home Decor Collection
Style is not only reflected in your wardrobe but also in your home. That's why we're bringing fresh impetus to your living ambience with our new, lovingly selected decor collection: cuddly blankets and stylish cushion covers. Discover harmonious colors and special details that lend personality and charm to your home.
▶︎ Let our FOX’S HOME Collection inspire you!
FOX’S Anniversary – We Look Forward to the Future
40 years of FOX’S are a reason to celebrate and at the same time a moment to look forward. With great anticipation, we continue to create fashion that delights women. In doing so, we focus on sustainability and responsibility. Environmentally friendly production, durable designs, and conscious consumption are not trends for us, but principles. We stand for fashion with substance: Slow Fashion for women who know their style and value quality and individuality.
• Sustainable materials like organic cotton and linen.
• Cross-seasonal styles that enrich your wardrobe.
• High quality through careful selection and processing of fabrics.
• Special designs with handcrafted patterns.
▶︎ Celebrate FOX’S Anniversary with us; we look forward to your visit to the FOX’S online shop!